- Marketing
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- 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them By Susan Carter Increase your profit potential by identifying and avoiding these 11 marketing mistakes. MONSTROUS Marketing...
- 12 Places to Buy a Mailing List
12 Places to Buy a Mailing List By Jeffrey Dobkin 12 Places to Buy a Mailing List 2001 Jeffrey Dobkin There are two types of lists, determined by their origin: compiled lists and response lists....
- 3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits
3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits By William Swayne Sending direct mail to current and past customers is an easy way to improve existing customer...
- 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website By Bobette Kyle A marketing tag line is the one or two line descriptor that often comes after a product logo or...
- 6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business By Jennifer McCay Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum)...
- 7 Small Business Marketing Tips
7 Small Business Marketing Tips By Bob Leduc Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you forward More Clients Than You...
- 7 Tricks for More Holiday Web Sales
7 Tricks for More Holiday Web Sales By Jamila White Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you forward More Clients...
- 80% of All Advertising Is Wasted Due To This Common Mistake
80% of All Advertising Is Wasted Due To This Common Mistake By John Jantsch Youre flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What...
- A Marketing Funnel Should Be Part of Your Recipe for Success
A Marketing Funnel Should Be Part of Your Recipe for Success By Debbie LaChusa Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving...
- Are You Using a Chess or Checkers Small Business Marketing Strategy?
Are You Using a Chess or Checkers Small Business Marketing Strategy? By Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a...
- Blog and Ping A Search Engine Traffic Bonanza
Blog and Ping A Search Engine Traffic Bonanza By John Jantsch Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest...
- Blogging For Business - Great Reasons For Every Business To Start A Weblog
Blogging For Business - Great Reasons For Every Business To Start A Weblog By John Jantsch If Howard Deans failed political campaign accomplished anything, I would say that it brought to the...
- Branding vs. Direct Response in Small Business Marketing and Advertising
Branding vs. Direct Response in Small Business Marketing and Advertising By Joel Walsh You should also contact us ( http://upmarketcontent.com/contact.htm ) if you would like us to write an article...
- Business Gift Giving a Headache? Here's some aspirin!
Business Gift Giving a Headache? Here's some aspirin! By Meredith Gossland Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the...
- Consistency Builds Trust
Consistency Builds Trust By John Jantsch You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and...
- Creative Customer Service Strategies
Creative Customer Service Strategies By John Jantsch Customers are kind of funny. They will rarely tell you how you messed up, they will simply leave. Poof...gone! No matter what the size of your...
- CRM = Customer's (don't) Really Matter
CRM = Customer's (don't) Really Matter By Meredith Gossland CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to...
- CRM ...The Emperor's New Clothes
CRM ...The Emperor's New Clothes By Meredith Gossland The story of the emperor's new clothes is a fairy tale about men who fooled the emperor into believing that they had made him a beautiful suit of...
- Desperately Seeking the Truth
Desperately Seeking the Truth By John Jantsch People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in...
- Differentiate and Dominate
Differentiate and Dominate By John Jantsch Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most...
- Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur By Terri Zwierzynski Are you ever frustrated or hesitant when you talk to prospective customers because you cant readily...
- Direct Mail = Your Money, From Printer to Mailbox to Trash!
Direct Mail = Your Money, From Printer to Mailbox to Trash! By Meredith Gossland I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or...
- Direct Mail Marketing Done Correctly, Cannot Fail
Direct Mail Marketing Done Correctly, Cannot Fail By Joy Gendusa So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How...
- Direct Mail your money
Direct Mail your money By Meredith Gossland I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end...
- Does Your Small Business Marketing Suffer From The Bulldog Effect?
Does Your Small Business Marketing Suffer From The Bulldog Effect? By Jennifer McCay If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should...
- Don't Forget your Existing Clients
Don't Forget your Existing Clients By Will Dylan Quest for new clients shouldnt ignore those who pay the bills Acquisition. Its a big word in small business marketing. Companies are constantly...
- Every Small Business Needs Two Websites
Every Small Business Needs Two Websites By John Jantsch Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One...
- Effective Marketing for Small Businesses
Effective Marketing for Small Businesses By Amber McNaught Effective marketing for the small business begins with market research If you dont know who your customers are, how on earth are you going...
- Eliminate Your Health Care Headaches With A PEO!
Eliminate Your Health Care Headaches With A PEO! By Bonnie Jo Davis There are many complications to being a small business owner but none so pressing as the need for health, dental and life...
- Fire the CEO
Fire the CEO By John Jantsch If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Peter...
- Five Deadly Small Business Marketing Mistakes
Five Deadly Small Business Marketing Mistakes By Rick Weaver Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but...
- [FNAME], A Formula For Getting Your Email Opened
[FNAME], A Formula For Getting Your Email Opened By Learn Master Tactics Used To Make Money Online Most mornings, when I get up, I have a drink of orange juice. Then I set about my exercise routine....
- Four Obstacles to Fame and Fortune
Four Obstacles to Fame and Fortune By Janis Pettit 2005 is just around the corner. What are some of the obstacles that stop business owners from reaching their Biggest Vision for their business each...
- FRIDGE Magnet Marketing... "stickiness strategies."
FRIDGE Magnet Marketing... "stickiness strategies." By Kenneth Doyle - e*Analyst FRIDGE Magnet Marketing... "stickiness strategies." "As much as things change they stay the same." As an OFFline...
- Getting Personal Innovative Marketing for Small Business Owners
Getting Personal Innovative Marketing for Small Business Owners By Amber McNaught The small business marketing strategy you cant afford to miss Everyone loves a story. Even if you dont particularly...
- Gift Giving for Business a Major Headache
Gift Giving for Business a Major Headache By Meredith Gossland Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what...
- Give Your Web Site a Small Business Marketing Tune Up
Give Your Web Site a Small Business Marketing Tune Up By Jeremy Cohen Your web site is like your car. Both are significant investments that require the right features and regular and proper...
- Google AdWords and AdSense - A Dynamic Small Business Marketing Duo
Google AdWords and AdSense - A Dynamic Small Business Marketing Duo By John Jantsch Unless you have been living under a rock for the last year or so, you probably know that Google has become the king...
- Growing Your Small Business Through Alliances and Joint Ventures
Growing Your Small Business Through Alliances and Joint Ventures By Janis Pettit -- Beyond Cold Calling, Warm Calling and Sending E-mails -- Many Solo Entrepreneurs work from a home office. Our only...
- Have You Identified the Enemy?
Have You Identified the Enemy? By John Jantsch One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause,...
- Have You Sold Your Internal Customers?
Have You Sold Your Internal Customers? By John Jantsch You can make the sale. You know your core message. You know your target market inside out, right? But if you have even one employee than you've...
- How To Create A Complete Referral Marketing System
How To Create A Complete Referral Marketing System By John Jantsch These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insiders shortcut to referral marketing and...
- How to Set (and Get) the Right Prices
How to Set (and Get) the Right Prices By Jay Lipe Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the...
- I Hate Asking for Referrals! 6 Proven Methods for Getting a Flood of Referrals Without Asking
I Hate Asking for Referrals! 6 Proven Methods for Getting a Flood of Referrals Without Asking By David Frey Copyright 2005 David Frey Yes, I admit it - I hate asking for referrals - dont you? Be...
- Increase Advertising Revenue and Site Visitors With Articles
Increase Advertising Revenue and Site Visitors With Articles By Bobette Kyle High quality content on your Web site can attract visitors as well as provide an opportunity for you to generate...
- Internet Business..Just set up the store and wait?
Internet Business..Just set up the store and wait? By Meredith Gossland Some people are spreading harmful rumors about how easy an internet business is. Set up a site, and the people will come in...
- Introduction to Affiliate Marketing
Introduction to Affiliate Marketing By Maurice Bandcroft What is Affiliate marketing? Affiliate marketing is also synonymous with the following terms: associate marketing, associate programs, bounty...
- Is Your Small Business Website a Diamond in the Rough?
Is Your Small Business Website a Diamond in the Rough? By Karri Flatla Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you...
- Is Your Website Ready For Local Search Engine Traffic?
Is Your Website Ready For Local Search Engine Traffic? By John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market,...
- LookSmart Answer Their Critics
LookSmart Answer Their Critics By Kalena Jordan If you've read my article "LOOKs Can Be Deceiving" (http://www.high-search-engine-ranking.com/LOOKs_Can_Be_Deceiving.htm), you'll already know how I...
- Lumpy Mail Gets Your Message Through
Lumpy Mail Gets Your Message Through By John Jantsch When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto...
- Mailing Lists Keeping it Simple
Mailing Lists Keeping it Simple By Joy Gendusa The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail...
- Marketing - The Way To Make What You're Really Worth
Marketing - The Way To Make What You're Really Worth By John Jantsch You only have so much time in a day right? So wouldn't it make sense to focus as much of your time as possible on the things that...
- Marketing Got You Stumped?
Marketing Got You Stumped? By Rickey Gold Its not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts arent...
- Marketing Is A System, Not An Event
Marketing Is A System, Not An Event By John Jantsch Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single...
- Marketing Plan Tip: Create A Success Poster
Marketing Plan Tip: Create A Success Poster By Debbie LaChusa Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you forward More...
- Marketing Secret: Emotions are Contagious
Marketing Secret: Emotions are Contagious By JD Moore Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you forward More Clients...
- Marketing Strategies from the Most Successful Small Businesses in America
"Marketing Strategies from the Most Successful Small Businesses in America" By Sterling Jackson Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both...
- Marketing Your Small Business - The Top 10 Brilliant Ideas
Marketing Your Small Business - The Top 10 Brilliant Ideas By Alex Barrington A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your...
- Need Content? Pick a free ebook
Need Content? Pick a free ebook By Pam Renovato Providing free and valuable content is a great way to create repeat traffic, gain ezine subscribers, and of course to get visitors to your site in the...
- Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising By Matt Hockin Organic Natural Search Engine Optimization versus Pay Per Click Search Engine Advertising By...
- Postcard Marketing Done Right
Postcard Marketing Done Right By Joy Gendusa Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your...
- Sales As A Positive Experience
Sales As A Positive Experience By Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a...
- Service Marketers; Hows Your Packaging?
Service Marketers; Hows Your Packaging? By Jay Lipe When a shopper picks up a product in a store, whats the first thing they notice? The packaging, right? The same holds true for someone buying a...
- Marketing Strategies
Marketing Strategies from the Most Successful Small Businesses in America. "Marketing Strategies from the Most Successful Small Businesses in America" [FNAME], A Formula For Getting Your Email...
- Direct Mail Marketing
Direct Mail Marketing - Desperately Seeking the Truth Desperately Seeking the Truth Differentiate and Dominate Differentiate and Dominate Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur...
- Referral Marketing System
Referral Marketing System - Have You Identified the Enemy? Have You Identified the Enemy? Have You Sold Your Internal Customers? Have You Sold Your Internal Customers? How To Create A Complete Referral Marketing System How To...
- Small Business Marketing
Small Business Marketing - Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising Postcard...
- Marketing Tools
Marketing Tools - The Five Step Formula For Getting Prospects to Call You The Five Step Formula For Getting Prospects to Call You The Most Common Small Business Web Site Traffic Killers The Most Common Small Business...
- Small Business Marketing - Clarify Success
Small Business Marketing - Clarify Success By Kevin P. Dervin When you hear the word success does it bring on visions of fame and fortune for your business? Have you clarified and articulated what...
- Small Business Marketing - How Important Are Your First Words?
Small Business Marketing - How Important Are Your First Words? By Kevin P. Dervin "What do you do?" It just might be one of the most asked questions there is, at least here in America. Are you...
- Small Business Marketing: 10 Steps to Help You Plan for a Successful 2006
Small Business Marketing: 10 Steps to Help You Plan for a Successful 2006 By Debbie LaChusa Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum)...
- Small Business Marketing; Abstract Philosophical Discussion
Small Business Marketing; Abstract Philosophical Discussion By Lance Winslow Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also...
- Small Business Marketing, According to Seinfeld
Small Business Marketing, According to Seinfeld By Will Dylan What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few...
- Small Business Marketing: Are You Planning to Fail?
Small Business Marketing: Are You Planning to Fail? By Debbie LaChusa Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving you...
- Small Business Marketing: Are You Using a Net or a Spear
Small Business Marketing: Are You Using a Net or a Spear By Jeremy Cohen When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the...
- Small Business Marketing Magic
Small Business Marketing Magic By Bonnie Jo Davis Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but...
- Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak By Monikah J. Ogando You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best...
- Small Business Marketing: Specialize or Generalize?
Small Business Marketing: Specialize or Generalize? By Leslie Durand There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how...
- Small Business Savvy: Reaching Key Big Business Decision Makers
Small Business Savvy: Reaching Key Big Business Decision Makers By Janis Pettit As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger...
- Marketing Mistakes
Marketing Mistakes - "Marketing Strategies from the Most Successful Small Businesses in America" "Marketing Strategies from the Most Successful Small Businesses in America" Imagine practicing archery with your eyes...
- Different Marketing
Different Marketing - Desperately Seeking the Truth Desperately Seeking the Truth People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles...
- Asking For Referrals
Asking For Referrals - Have You Identified the Enemy? Have You Identified the Enemy? One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to...
- Postcard Marketing
Postcard Marketing - Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising Organic Natural...
- Marketing R.O.I.
Marketing R.O.I. - The Five Step Formula For Getting Prospects to Call You The Five Step Formula For Getting Prospects to Call You Are you tired of prospecting for new business? Are you sick of networking, begging for...
- Sound Marketing Advice: Be Careful Not To We All Over Yourself
Sound Marketing Advice: Be Careful Not To We All Over Yourself By Ron Abbott Upcoming Events 7 Revenue Strategies - Move from Expert to Speaker Ask the Business Coach (Open Forum) Leaders - Moving...
- Survival Tips For Small Businesses
Survival Tips For Small Businesses By Dominic Ferrara You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how...
- The 2 Step Lead Generation Machine
The 2 Step Lead Generation Machine By John Jantsch Cold calling doesnt work, its no fun and often you end up with leads, or worse yet, clients, that dont really value what you do. Having said that,...
- The 5 Traits of Baby Boomer Business Owners
The 5 Traits of Baby Boomer Business Owners By Bill Gluth As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating...
- The Art Of Fear Free Advertising
The Art Of Fear Free Advertising By Mark Vurnum Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that...
- The Five Step Formula For Getting Prospects to Call You
The Five Step Formula For Getting Prospects to Call You By David Frey Are you tired of prospecting for new business? Are you sick of networking, begging for referrals, or spending a small fortune on...
- The Most Common Small Business Web Site Traffic Killers
The Most Common Small Business Web Site Traffic Killers By John Jantsch A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his...
- The Single Most Powerful Small Business Marketing Tool On The Planet
The Single Most Powerful Small Business Marketing Tool On The Planet By John Jantsch Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing...
- The Top 10 Marketing Tools to Grow Your Business in 2004
The Top 10 Marketing Tools to Grow Your Business in 2009 By Jay Lipe Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a...
- Theres More to Marketing ROI (return on investment) Than Meets the Eye
Theres More to Marketing ROI (return on investment) Than Meets the Eye By Joy Gendusa All too often people look at marketing ROI in terms of response rate: in other words, I sent out 10,000 pieces of...
- Thou Shalt Market: The Ten Commandments of Marketing
Thou Shalt Market: The Ten Commandments of Marketing By Jay Lipe OK these Ten Commandments didnt come from the Mountain. And theyre not carved on clay tablets, but on a high-tensile polyfiber...
- Three Big Barriers To Small Business Marketing Success
Three Big Barriers To Small Business Marketing Success By Kevin P. Dervin When you feel like youre always busy working on your business, but not getting where you want to go, it can be frustrating...
- To Brand or Not to Brand - That is NOT the Question.
To Brand or Not to Brand - That is NOT the Question. By Donna Lehman Think you cant afford to pay attention to branding? That its only for the rich and largest? Think again. No matter what size...
- Top Three Small Business Marketing Tips
Top Three Small Business Marketing Tips By Joel Sussman, Marketing Survival Kit.com 1)The first step to a successful marketing campaign involves planning. Know what you're going to do, when you're...
- Triple Your Business In Three Ways
Triple Your Business In Three Ways By John Jantsch There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple. Every small business owner wants more...
- What's Your Marketing Attitude?
What's Your Marketing Attitude? By C.J. Hayden Summary: Entrepreneurs pay a lot of attention to the mechanics of marketing and we often discover that their knowledge of marketing techniques is quite...
- Why Every Small Business Owner Needs Two Websites
Why Every Small Business Owner Needs Two Websites By John Jantsch Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites....
- Worn Out Brochure Design Is Keeping Small Business Owners Down
Worn Out Brochure Design Is Keeping Small Business Owners Down By John Jantsch I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the...
- Your Actions Tell Your Clients How You Expect To Be Treated
Your Actions Tell Your Clients How You Expect To Be Treated By John Jantsch There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you...
- Your Ideal Client A Key Concept for Solo and Small Business Marketing
Your Ideal Client A Key Concept for Solo and Small Business Marketing By Terri Zwierzynski "I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby Have...
- Marketing Advice & Tips
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