Marketing Strategies from the Most Successful Small Businesses in America
"Marketing Strategies from the Most Successful Small Businesses in America"
Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or brand awareness.
Where the blanket approach of mass marketing was touted by marketing professionals of ye...
By Sterling Jackson
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[FNAME], A Formula For Getting Your Email Opened
[FNAME], A Formula For Getting Your Email Opened
Most mornings, when I get up, I have a drink of orange juice. Then I set about my exercise routine. I get my breakfast and off to work I go at my computer!
The first thing I do is to read and reply to my email. But, the problem is that I get tons of the stuff. I literally get between 300 to 500 emails a day. The worst part is that most of it is a load of pure unadulterated load of hyped up junk. What a pain in the a**!
So, what do you think I do?
Yeah! You guessed it. I delete it. I ju ...
By Learn Master Tactics Used To Make Money Online
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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying and avoiding these 11 marketing mistakes.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a hunch?
Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you've got a winning idea, ...
By Susan Carter
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12 Places to Buy a Mailing List
12 Places to Buy a Mailing List
12 Places to Buy a Mailing List
2001 Jeffrey Dobkin
There are two types of lists, determined by their origin: compiled lists and response lists.
Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations or high school teachers. Directories, such as a directory of plant maintenance engineers, are usually compiled lists. Ma...
By Jeffrey Dobkin
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3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits
3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits
Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.
Direct mail is one of the most powerful, yet underutilized, ways that you can use to nurture customer relationships and drive increa ...
By William Swayne
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5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some creativity and persistence, you can develop yo ...
By Bobette Kyle
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6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
By Jennifer McCay
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7 Small Business Marketing Tips
By Bob Leduc
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7 Tricks for More Holiday Web Sales
7 Tricks for More Holiday Web Sales
By Jamila White
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80% of All Advertising Is Wasted Due To This Common Mistake
80% of All Advertising Is Wasted Due To This Common Mistake
Youre flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Ill bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesnt take a genius to realize then the headline is the most important part of any ad.
Yet, most sm ...
By John Jantsch
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A Marketing Funnel Should Be Part of Your Recipe for Success
A Marketing Funnel Should Be Part of Your Recipe for Success
By Debbie LaChusa
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Are You Using a Chess or Checkers Small Business Marketing Strategy ?
Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a players ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.
Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.
<...
By Jeremy Cohen
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Blog and Ping A Search Engine Traffic Bonanza
Blog and Ping A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.
Right now, thats not to say this wont change, search engines are in love with real blogs. By real blogs I mean blogs that are set-up and run by businesses that offer useful content on them. Like every successful marketing method there ar ...
By John Jantsch
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Blogging For Business - Great Reasons For Every Business To Start A Weblog
Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Deans failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or blog as it known in cyberspace.
A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to pu ...
By John Jantsch
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Branding vs. Direct Response in Small Business Marketing and Advertising
Branding vs. Direct Response in Small Business Marketing and Advertising
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