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Marketing Strategies from the Most Successful Small
Businesses in America
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"Marketing Strategies
from the Most Successful Small Businesses in
America"
Imagine practicing
archery with your eyes closed or throwing a football with a
blindfold on. In both cases, being prevented from seeing your
target would make it nearly impossible to hit it. This concept can
easily be applied to business, as well. Doing business without
knowing what your target market is will prevent you from reaching
your objectives: increased sales, market share or brand
awareness.
Where the blanket approach of mass marketing was touted by
marketing professionals of ye...
By Sterling
Jackson
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[FNAME], A Formula For Getting
Your Email Opened
The first thing I do
is to read and reply to my email. But, the problem is that I get
tons of the stuff. I literally get between 300 to 500 emails a day.
The worst part is that most of it is a load of pure unadulterated
load of hyped up junk. What a pain in the a**!
So, what do you think
I do?
Yeah! You
guessed it. I delete it. I ju...
By Learn
Master Tactics Used To Make Money
Online
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11 MONSTROUS Small Business
Marketing Mistakes and How To Avoid
Them
Increase your profit
potential by identifying and avoiding these 11 marketing
mistakes.
MONSTROUS Marketing Mistake
Number 1: Sinking a Fortune Into an Unproven Product
Is your business idea built on
market research or a hunch?
Entrepreneurs often fall in
love with their products or services before they determine if
there's a real market, and they throw fistfuls of money into the
venture. If you, your spouse, your uncle, and your neighbor think
you've got a winning idea,...
By Susan
Carter
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12 Places to Buy a Mailing
List
- 12 Places to Buy a Mailing
List
12 Places to Buy a Mailing
List
2001 Jeffrey Dobkin
There are two types of lists, determined by their origin: compiled
lists and response lists.
Compiled lists are a common source of names and records that have
been gathered, collected, and entered into a database. The names
may have been acquired through public records such as vehicle owner
registrations or high school teachers. Directories, such as a
directory of plant maintenance engineers, are usually compiled
lists. Ma...
By Jeffrey
Dobkin
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3 Direct Mail Ideas That Almost
Any Business Can Use To Increase Sales and
Profits
This article discusses
three strategies that are consistently profitable across varied
industries: (1) Refer-a-friend campaigns (2) Getting former
customers to buy again and (3) Converting past enquiries into
sales.
Direct mail is
one of the most powerful, yet underutilized, ways that you can use
to nurture customer relationships and drive increa...
By William
Swayne
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5 Steps for Developing a
Marketing Tag Line for Your Product, Business, or
Website
A marketing tag line
is the one or two line descriptor that often comes after a product
logo or company name. It is one of those things that looks simple
but isn't. Large companies pay advertising agencies a lot of money
to develop tag lines for their companies and brands.
Many companies, however, do not
have a large enough budget to hire an advertising agency. If you
belong to one of these small budget businesses, do not despair.
With some creativity and persistence, you can develop yo...
By Bobette
Kyle
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6 Simple Ways to Determine
Which Marketing Ideas Are Best for Your
Business
By Jennifer
McCay
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7 Small Business Marketing
Tips
By Bob
Leduc
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7 Tricks for More Holiday Web
Sales
7 Tricks for More Holiday Web
Sales
By Jamila
White
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MORE...
80% of All Advertising Is
Wasted Due To This Common Mistake
80% of All Advertising Is
Wasted Due To This Common Mistake
Youre flipping through
this publication as you wait for your latte, when suddenly you
decide to stop and read an ad. What made you stop? Ill bet it was
an attention grabbing headline.
It is a scientifically proven
fact that 5 times as many people read headlines as read the body
copy of an ad. So with the headline, an advertiser has spent about
80% of their advertising dollar. It doesnt take a genius to realize
then the headline is the most important part of any ad.
Yet, most sm...
By John
Jantsch
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A Marketing Funnel Should Be
Part of Your Recipe for Success
A Marketing
Funnel Should Be Part of Your Recipe for
Success
By Debbie
LaChusa
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Are You Using a Chess or
Checkers Small Business Marketing Strategy
?
Are You Using a
Chess or Checkers Small Business Marketing
Strategy?
Until the day I
learned to play chess I loved playing checkers. Both games require
a strategy that maximizes a players ability to capture her
opponents pieces without first losing her own. Checkers was fun.
But the complexities of chess lead to more satisfying victories and
defeats.
Chess is a more complicated game than checkers as there are more
variables. Therefore, much more thought and concentration is
required to win a game of chess than is required to win a game of
checkers.
<...
By Jeremy
Cohen
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Blog and Ping A Search Engine
Traffic Bonanza
Blog and Ping A Search Engine Traffic
Bonanza
Everyone is talking
about blogs these days as the magic money-making marketing tool.
Some of the hype may actually be true, but I suggest you cut
through most of what you read about blogs just long enough to
understand why every business needs a blog.
Right now, thats not to say
this wont change, search engines are in love with real blogs. By
real blogs I mean blogs that are set-up and run by businesses that
offer useful content on them. Like every successful marketing
method there ar...
By John
Jantsch
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Blogging For Business - Great
Reasons For Every Business To Start A
Weblog
Blogging For
Business - Great Reasons For Every Business To Start A
Weblog
If Howard Deans failed
political campaign accomplished anything, I would say that it
brought to the mainstream the use of something called a weblog or
blog as it known in cyberspace.
A blog is really nothing more
than a diary uploaded to the Internet and until about the last 12
months was the realm of the individual who saw it as a way to
publish there random (and sometimes disturbed) thoughts. The great
thing about weblogs, and the growing set of software that is being
created to pu...
By John
Jantsch
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Branding vs. Direct Response in
Small Business Marketing and
Advertising
Branding vs. Direct
Response in Small Business Marketing and
Advertising
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