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Desperately Seeking the Truth People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business owners should
resist the temptation to copy what passes for advertising today and
focus on telling the truth. I dont really mean to imply that
companies are lying about what their product or service can do, I
just mean that they arent giving us any reason to believe in or
trust what they ha... Differentiate and DominateQuite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. No, before any of those things
will really have any impact on your business youve got to uncover
and communicate a way in which your business in different from
every other business that says they do what you do. Youve got to
get out ... Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Dif-fer-en-t... Direct Mail = Your Money, From Printer to Mailbox to Trash!I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November? Let's get a grip on ... Direct Mail Marketing Done Correctly, Cannot Fail
Direct Mail your money
Does Your Small Business Marketing Suffer From The Bulldog Effect?If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it. After a recent weekend jaunt to
San Diego, my husband and I arrived back in Los Angeles tired and
hungry, so we walked the small handful of blocks to a local
all-nig... Don't Forget your Existing ClientsQuest for new clients shouldnt ignore those who pay the bills Acquisition. Its a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and generate new streams of revenue. In this quest, some small businesses make the mistake of focusing too much on new customer acquisition, only to find that their existing customers have been lured away by a competitor. Ironic, isnt it? The very
tactics you use to drive new customers ...
Effective Marketing for Small BusinessesEffective marketing for the small business begins with market research If you dont know who your
customers are, how on earth are you going to reach them? The most
effective small business marketing strategies are the most highly
targeted ones: the ones which are based on a clear understanding of
who their target audience is. Whats your target age group and
income bracket? What publications do they read? What do they do for
fun? For it to be truly successful, your mark... Eliminate Your Health Care Headaches With A PEO!There are many complications to being a small business owner but none so pressing as the need for health, dental and life insurance. Many small business owners obtain coverage through the employment of their spouse. However, there are just as many small business owners who are not married, whose spouse is also self employed or not offered benefits through their employer. Another option for a small
business owner is to partner with a Professional Employer
Organization (PEO). PEOs, also ... Fire the CEOIf you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost." I love it when I get a business
card from a small business owner and the title on the card says
something like President ... Five Deadly Small Business Marketing MistakesHere are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. 1. Not having a marketing plan. Studies show that having a
marketing plan equates to a 24 to 30% improvement in sales over
those without a marketing plan. Writing a comprehensive marketing
plan takes time, thought, and rethought, they help a business owner
to focus on new products and services. A marketing p... Four Obstacles to Fame and Fortune2005 is just around the corner. What are some of the obstacles that stop business owners from reaching their Biggest Vision for their business each year? There are four that come up over and over with my business owner clients. They are: 1. thinking small 2. marketing issues 3. time management issues 4. not enough money Just like many success blocks, these are often fear based. Lets look at them one at a time. 1. Ive had clients who felt so
elated ... FRIDGE Magnet Marketing... "stickiness strategies"
Getting Personal Innovative Marketing for Small Business OwnersThe small
business marketing strategy you cant afford to miss Everyone loves
a story. Even if you dont particularly like reading them chances
are you love watching them, either on TV or at the movies. Imagine
if your marketing literature was like a great story: people would
read it from beginning to end for one thing (as opposed to just
throwing it straight into the bin), and theyd be more likely to
tell their friends about it, too. Your small business marketing
could be famous! Well, maybe... Gift Giving for Business a Major HeadacheCorporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questions. When a company decides to give gifts it needs to be planned out as part of doing business, not just a last minute impulse. The cost of gifting should be built in to the cost of your product and used when evaluating your break even point. ... Give Your Web Site a Small Business Marketing Tune Up
Google AdWords and AdSense - A Dynamic Small Business Marketing DuoUnless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google. These two ingenious programs
have all but revolutionized the way advertising is done on the web.
Warning: If you are thinking..."web... Growing Your Small Business Through Alliances and Joint Ventures-- Beyond Cold Calling, Warm Calling and Sending E-mails -- Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Cold calling, warm calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, theres another way that works even better. An alliance is usually an
agreement between two businesses whose services or products
compliment each o... |
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