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Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising Organic Natural Search Engine Optimization versus Pay Per Click Search Engine Advertising By Matt Hockin Interactive Marketing, Inc. http://www.interactivemarketinginc.com When you purchase visitors or clicks from a search engine, this is called pay-per-click (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by bidding (paying) for keywords related to your product or ... By Matt Hockin CLICK HERE TO READ MORE... Postcard Marketing Done RightSay it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies. For the recipient: You don't have to open a post card! You see it right away, the bright picture is not hidden from view by an envelope. The mes... By Joy Gendusa CLICK HERE TO READ MORE... Sales As A Positive ExperienceNo matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"? It starts with you. Check your own attitude about the word. What does "sales" mean to you? How do you feel when you ...By Don Osborne CLICK HERE TO READ MORE... Service Marketers; Hows Your Packaging?When a shopper picks up a product in a store, whats the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyers mind. Here are some of the more common packaging elements all service marketers should pay a ...By Jay Lipe CLICK HERE TO READ MORE... Small Business Marketing - Clarify SuccessWhen you hear the word success does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how youll know when youve achieved it? Whats the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this What does success look like? Now before you start ans ...By Kevin P. Dervin CLICK HERE TO READ MORE... Small Business Marketing - How Important Are Your First Words?"What do you do?" It just might be one of the most asked questions there is, at least here in America. Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend? How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to gain attention and interest from any potential prospects or referral sources in the roo ...By Kevin P. Dervin CLICK HERE TO READ MORE... Small Business Marketing MagicOnce upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn't make enough money to buy her way out of debt. ... By Bonnie Jo Davis CLICK HERE TO READ MORE... Small Business Marketing Secrets: Look Like Sizzle, Be The SteakYou've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND per ...By Monikah J. Ogando CLICK HERE TO READ MORE... Small Business Marketing, According to SeinfeldWhat could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as Man Hands and master of your domain. The Coffee Shop Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about nothing. You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other sma ...By Will Dylan CLICK HERE TO READ MORE... Small Business Marketing: 10 Steps to Help You Plan for a Successful 2006
By Debbie LaChusa
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