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Organic
"Natural" Search Engine Optimization versus Pay-Per-Click
Search Engine Advertising
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Organic "Natural" Search
Engine Optimization versus Pay-Per-Click Search Engine
Advertising
Organic Natural
Search Engine Optimization
versus
Pay Per Click Search Engine Advertising
By Matt Hockin
Interactive Marketing, Inc.
http://www.interactivemarketinginc.com
When you purchase visitors or clicks from a search engine, this is
called pay-per-click (PPC) search engine advertising (or PPCSE).
Pay-Per-Click Search Engine Advertising allows you to quickly get
top search engine placement by bidding (paying) for keywords
related to your product or ...
By Matt
Hockin
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Postcard Marketing Done
Right
- Postcard Marketing Done
Right
Say it with a post
card. A well designed, colorful, high impact postcard in the mail
box of your prospect is your best ticket to a new customer. For
your existing customer, a marketing campaign which includes
frequent post cards is the perfect start to new sales - this is one
of the key small business marketing strategies.
For the recipient:
You don't have to open a post card!
You see it right away, the bright picture is not hidden from view
by an envelope.
The mes...
By Joy
Gendusa
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Sales As A Positive
Experience
No matter what your
age or stage in life, some words come with preconceived meaning.
"Sales" is one of them. For most people, it means being put in a
position to have to buy something you don't want at a price you
can't afford. Therefore, how do you conduct a critical element of
the small business marketing process without incurring the negative
impact of the word "sales"?
It starts with you. Check your
own attitude about the word. What does "sales" mean to you? How do
you feel when you...
By Don
Osborne
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Service Marketers; Hows Your
Packaging?
When a shopper picks
up a product in a store, whats the first thing they notice? The
packaging, right? The same holds true for someone buying a
service.
Yet instead of a folded carton
with colorful graphics, you are the packaging for your service
business. Intangible points of contact, including your clothes,
your briefcase, maybe even your breath, all burn a lasting image in
your buyers mind.
Here are some of the more
common packaging elements all service marketers should pay a...
By Jay
Lipe
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Small Business Marketing -
Clarify Success
When you hear the word
success does it bring on visions of fame and fortune for your
business? Have you clarified and articulated what that success will
look like for your business and how youll know when youve achieved
it?
Whats the definition of success
for your business? Most small businesses are selling their time and
expertise to deliver a service to their clients. So the question I
want you to reflect upon is this What does success look
like?
Now before you start ans...
By Kevin P.
Dervin
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Small Business Marketing - How
Important Are Your First Words?
"What do you do?" It
just might be one of the most asked questions there is, at least
here in America.
Are you prepared to answer this
question and make a positive impression for your business at
various networking (and social) events you attend?
How about this one... When you
go to a business event and everyone in the room gets to make a
30-second introduction, do you feel like you know how to gain
attention and interest from any potential prospects or referral
sources in the roo...
By Kevin P.
Dervin
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Small Business Marketing
Magic
- Small Business Marketing
Magic
Once upon a time,
in 1969, there was a young woman who had a dream of starting her
own company. She had ideas, talent and work ethic to spare but what
she didn't have was cash. After careful research she found that
marketing would cost more than all the other aspects of her
business combined. Out came the credit cards, family loans and
savings. After a few months the woman realized that she had
mortgaged her future to the hilt and she still couldn't make enough
money to buy her way out of debt. ...
By Bonnie Jo
Davis
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Small Business Marketing
Secrets: Look Like Sizzle, Be The
Steak
You've heard
marketing and advertising gurus quip, "Sell the sizzle, not the
steak." Advertising initiatives best reach their target audience
with benefits and the "wow" effect, not the value or features of
their product or service. This may work well to get customers in
the door. But once they're in, you better have some substance. How
can you ensure you uphold the integrity of your business and still
maintain the "Wow Effect"? It just takes well executed strategic
steps for business AND per...
By Monikah J.
Ogando
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Small Business Marketing,
According to Seinfeld
What could Seinfeld
possibly have to do with marketing a small business? As it turns
out, all small business owners could take a few lessons from the
show that brought us such popular phrases as Man Hands and master
of your domain.
The Coffee Shop Jerry, George,
Kramer, and Elaine spent countless hours in the coffee shop,
talking about nothing. You should spend some time there as well,
but instead of talking about your parents or your date last night,
get together with other sma...
By Will
Dylan
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Small Business Marketing: 10 Steps to Help You Plan
for a Successful 2006
By Debbie
LaChusa
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Small Business Marketing: Are
You Planning to Fail?
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Small Business
Marketing: Are You Using a Net or a
Spear
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Small Business Marketing:
Are You Using a Net or a Spear
When I was back in
college, over a decade ago, I decided that when I was done I would
run off to Alaska and work in the fishing industry. The lure of
hard menial labor and the outdoorsmans life seemed so tantalizing
to me after having toiled away in academia, not just for the past
four years, but for most of my life.
I learned as much as I could about the fishing industry: working on
boats, at the docks and in canneries. I learned that one of the
popular techniques used by commercial...
By Jeremy
Cohen
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Small Business Marketing:
Specialize or Generalize?
Small Business Marketing: Specialize or
Generalize?
There have been many
great points raised on both sides of this discussion. In order to
make a final decision, we must look at how the business world is
moving and at the purchasing patterns of the consumers who will be
utilizing your services.
The Internet has changed the
way people look for services (personal and professional). For
example:
If you do a search in Yahoo for a Personal Coach you will get 1.4
million matches.
If you refine your search to Personal Life Coach you w...
By Leslie
Durand
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Small Business Marketing;
Abstract Philosophical Discussion
Small Business Marketing;
Abstract Philosophical Discussion
- Our bodies work
like our small businesses. They work best by word of mouth,
networks, referrals, etc. The Internet also works this way to serve
the most good thru networks, portals and referral links; of course
the Internet could work better, but all in all we are well served
by using such systems and we are most hurt when those systems are
used against us. For instance a virus in the blood stream, an
International Terrorist in an airliner, a drug dealer in your
neighborhood or a computer vir...
By Lance
Winslow
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Small Business Savvy: Reaching
Key Big Business Decision Makers
Small Business Savvy:
Reaching Key Big Business Decision Makers
As a solo entrepreneur
or small business owner, one of our key challenges can be reaching
key decision makers in larger companies. Getting to the right
person who can seal the deal can be a frustrating experience,
especially if you dont have a game plan. Here are three ways to
connect with the right people.
Cold Calling
In this age of voice mail,
reaching prospects by phone has become more difficult. Cold calling
will most likely reap stronger results if youre trying to ...
By Janis
Pettit
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Sound Marketing Advice: Be
Careful Not To We All Over Yourself
Sound Marketing Advice:
Be Careful Not To We All Over Yourself
By Ron
Abbott
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Survival Tips For Small
Businesses
Survival Tips For Small
Businesses
You may be in Mail
Order, Direct Mail, or you may be a local merchant with 150
employees; whichever, however or whatever---you've got to know how
to keep your business alive during economic recessions. Anytime the
cash flow in a business, large or small, starts to tighten up, the
money management of that business has to be run as a "tight
ship."
Some of the things you can and
should do include protecting yourself from expenditures made on
sudden impulse. We've all bought merchandise or ...
By Dominic
Ferrara
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The 2 Step Lead Generation
Machine
The 2 Step Lead Generation
Machine
Cold calling doesnt
work, its no fun and often you end up with leads, or worse yet,
clients, that dont really value what you do.
Having said that, leads are the
lifeblood of growth, without a lead, there is no client.
Set-up a 2 step lead machine
and you can say goodbye to cold calling while generating all of the
qualified, permission based leads you can handle.
The basic idea behind the 2
step approach is to create one or more valuable reports, workshops,
evaluations, tr...
By John
Jantsch
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The 5 Traits of Baby Boomer
Business Owners
The 5 Traits of Baby Boomer Business
Owners
As a practitioner and
student of Small Business Marketing, I was recently contemplating
ways to enhance my business. I found it fascinating to realize that
over 95% of my customers and hot prospects were Baby Boomers who
own a small business.
With this group identified as
my target demographic, it was important to understand them better.
Who are these people? What attracted them to me? How can I work
with them most effectively? I found the following five
characteristics common among th...
By Bill
Gluth
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The Art Of Fear Free
Advertising
The Art Of Fear Free
Advertising
Is fear of failure an
issue when you commit valuable money in advertising?
Well how about if I showed you
a way to remove this fear and you know that you would be able to
spend money advertising KNOWING you would get a return?
Is that a valuable
lesson?
Course it is!
So, how do you do
it?
The answer is
testing!
It's simple really.. Instead of
sending out 1000 sales letters for example. Send out 500. In these
500 have 5 different headlines so 5 x 100 = 500</<
font>...
By Mark
Vurnum
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