The Five Step Formula For Getting Prospects to Call You

• The Five Step Formula For Getting Prospects to Call You
  

Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn't it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?

Who wouldn't, right...? _________________________________________

The Secret Formula for Getting People to Call You _________________________________________...
By David Frey
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• The Most Common Small Business Web Site Traffic Killers
  

A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.

One of the primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, whats there and whats not there, including what's in the unseen HTML code, can have a great impact on how much tra...
By John Jantsch
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• The Single Most Powerful Small Business Marketing Tool On The Planet
  

Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.

When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market...
By John Jantsch
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• The Top 10 Marketing Tools to Grow Your Business in 2004
  

Looking to grow your business? Make sure you have these marketing tools in place:

#10 A powerful tagline

In 10 words or less, a good tagline reinforces a companys reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few version of this and take them to a good copywriter. After deciding upon one, marry this tagline up wit...
By Jay Lipe
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• Theres More to Marketing ROI (return on investment) Than Meets the Eye
  All too often people look at marketing ROI in terms of response rate: in other words, I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible. This is wrong think.
  
  When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Lets say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesnt look like much. But of these 10...
  By Joy Gendusa
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• Thou Shalt Market: The Ten Commandments of Marketing
  
  OK these Ten Commandments didnt come from the Mountain. And theyre not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.
  
  Thou Shalt Not See Marketing as a Department
  When you get right down to it, everyone in your company is a marketer. From the receptionist whose voice is the first thing your buyers hear, to the delivery person whose rear-end may be the last t...
  By Jay Lipe
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• Three Big Barriers To Small Business Marketing Success
  

When you feel like youre always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a not seeing the forest for the trees feeling.

Here are three big barriers I regularly come across with business owners and how you can avoid them.

1. No Clear Definition Of Success
For some, the word Success brings thoughts of fame and fortune to mind....
By Kevin P. Dervin
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• To Brand or Not to Brand - That is NOT the Question.
  Think you cant afford to pay attention to branding? That its only for the rich and largest? Think again. No matter what size company you are you really have no choice. Your brand exists in some shape or form and if you dont invest in managing your brand, it will manage you, perhaps to oblivion.
  
  Before we get into convincing hard numbers and business cases, lets do something a little fun. I propose that brand is so pervasive that you can actually use it to identify where someone is ...
  By Donna Lehman
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• Top Three Small Business Marketing Tips
  1)The first step to a successful marketing campaign involves planning. Know what you're going to do, when you're going to do it, what your distinctive sales message is, what your competitive advantages are (from the customer's point of view), and how you're going to combine different strategies. Possessing this knowledge will put you in an infinitely stronger position than if your marketing approach is in any way haphazard. Put your plan on paper and refine it every day...
  By Joel Sussman, Marketing Survival Kit.com
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• Triple Your Business In Three Ways
  

There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple.

Every small business owner wants more business. So what do they do. They focus all of their marketing attention one thing - advertising, lead generation, making the phone ring.

Oh sure, without a steady flow of new leads most businesses are sunk. But, it does no good to have a bunch of leads unless you can turn them into clients. And, you are absolutely missing the boat if yo...
By John Jantsch
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• What's Your Marketing Attitude?
  Summary: Entrepreneurs pay a lot of attention to the mechanics of marketing and we often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.
  
  Keywords: marketing attitude, marketing, solo-entreprenuer, direct marketing, business marketing, marketing plan, marketing strategy, sales marketing, small business marketing, promotional marketing, marketing idea, marketing concept, marketing promotion, marketin...
  By C.J. Hayden
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• Why Every Small Business Owner Needs Two Websites
  

Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.

One website that is specific to their business, product, service, name, etc. and...

another site that is an educational site specific to the benefits of their service or product.

So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.

CatchFishToday.com (your...
By John Jantsch
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• Worn Out Brochure Design Is Keeping Small Business Owners Down
  

I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.

Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.)

Every small business should create the following pieces of information and format them ...
By John Jantsch
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• Your Actions Tell Your Clients How You Expect To Be Treated
  

There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear.

So, if you don't expect to be successful, you're telling the world you probably don't think you have what it takes to succeed, if you don't expect to get the order, you probably won't, if you don't expect to get referrals from your cli...
By John Jantsch
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• Your Ideal Client A Key Concept for Solo and Small Business Marketing
  

"I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby

Have you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably oversha...
By Terri Zwierzynski
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